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Tired of AI slop?
TikTok just dropped a massive announcement about transparency, revealing that its new “invisible watermarking” feature has already labeled over 1.3 billion videos as AI-generated during testing, as per The Hill. Wow, that number is absolutely wild. If you thought your favorite creator was always crafting their own content from scratch, you’re probably mistaken, because that shocking statistic proves artificial intelligence is way more integrated into the platform than most people realize.
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This huge rollout is part of TikTok’s mission to build transparency around AI, especially considering how rapidly this technology is evolving. This new invisible watermarking is a critical step because it lets both viewers and creators know if content was generated or heavily augmented using AI tools.
My personal reaction to the 1.3 billion figure is pure shock; that’s a staggering amount of hidden AI lurking in our feeds. It implies that many popular creators might be hiding the fact that they’re relying on sophisticated algorithms to generate snappy scripts, immersive backgrounds, or even entire video concepts.
This could be a potential doom for those who market themselves as purely original artists
The technology aims to bring much-needed clarity to the user experience. Because AI tools are becoming so powerful, it’s often impossible to tell if a video is real or computer-generated, which creates big problems around deepfakes and misleading information. By testing this new watermarking feature, TikTok is essentially tagging these videos so you can instantly recognize them.
Beyond just labeling the content, TikTok is also giving you, the user, direct control over your viewing experience. Soon, individuals will be able to control exactly how much AI-generated content pops up on their screens. You’ll find a brand new AI-generated content control feature sitting right under the ‘manage topics’ section.
This is a super smart integration since ‘manage topics’ already allows users to adjust how often they see content related to more than 10 different categories. If you’re tired of seeing uncanny AI art like Donald Trump masquerading as Halo’s Master Chief or just prefer human-created videos, you’ll be able to dial back the exposure easily.
For TikTok, these changes aren’t just a reaction; they’re part of a larger, proactive plan. The company made it clear when announcing the updates that they are part of their wider work to safeguard and empower positive experiences with AI. That’s a strong statement, and it suggests they’re taking the potential harm caused by misleading AI seriously.
Since the company is clearly committed to raising awareness about this fast-moving technology, they’ve also launched a substantial $2 million literacy fund. The goal here is to bring in experts who can create feed content specifically designed to teach users about AI safety and literacy.
I think this educational component is essential because simply labeling the videos isn’t enough; you also need to know what you’re looking at, how to spot subtle manipulation, and how to stay safe while interacting with this powerful technology.
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Author: 360 Technology Group
Published: Nov 21, 2025 02:30 pm