One of the first things that Xbox CEO Asha Sharma did after ascending to her position was to unveil the…
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Xbox CEO Asha Sharma says the division must face harsh realities including massive revenue drops, component crises, and an overextended…
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Xbox CEO Warns About Next-Gen Console Gaming’s Cost Crisis: ‘We Will Start To See Radically Different Business Models’
Asha Sharma keeps hinting at a big problem
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Xbox Clarifies Its Exclusivity Strategy Moving Forward, Wants You To Buy An Xbox
Today's Xbox Games Showcase was the first under the leadership of Xbox CEO Asha Sharma, who has pledged to consider…
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Xbox’s Showcase Wanted Exclusives To Be A Big Deal, But Made Everything More Confusing
With new Xbox CEO Asha Sharma leading her first Xbox Games Showcase during Summer Game Fest, one thing was clear.…
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Xbox Confirms Gears Of War: E-Day Will Stay Exclusive And Not Come To PlayStation 5
The first-party shooter has become a litmus test for new CEO Asha Sharma's vision for the platform
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Asha Sharma Dances Around Xbox Exclusivity In New Interview
Xbox is still dancing around the topic of exclusivity in a new interview with CEO Asha Sharma. Speaking during a…
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Xbox Boss Admits Game Pass Suffered An Eight-Month Decline, But Says It’s Growing Again
Asha Sharma discussed Xbox's Game Pass, revealing an eight-month decline now reversed with growth. She emphasized the need for a…
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Xbox CEO Says It’s Not In A Healthy Spot: ‘The Next 100 Days Is Going To Be About Resetting The Business’
Asha Sharma talked exclusives, margins, and more in her most in-depth interview yet
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Xbox’s new attack on PlayStation won’t save the company or gaming
Xbox CEO Asha Sharma suggested that Xbox will no longer reference PS5 or Switch in future showcases, unnecessarily reigniting a…
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The Xbox Fan Freakout Over Logos Points To An Impossible Balancing Act
Asha Sharma's first 'miss' is a bizarre one
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Xbox Game Pass Price Cut Is Working, CEO Says
One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was…
Read MoreXbox Game Pass Price Cut Is Working, CEO Says
One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was…
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Xbox Is Rebranding Itself, Sort Of
Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out…
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New Xbox CEO Considering “Range Of Options” For Exclusive Games Going Forward – Report
One of the changes that Xbox CEO Asha Sharma could make as the new boss could pertain to Microsoft's controversial…
Read MoreXbox Undergoes Leadership Shuffle, Announces Co-Pilot No Longer Being Developed for Console
Asha Sharma's leadership at Xbox involves major changes, including a new mission statement, leadership restructuring, and the cancellation of the…
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New Xbox CEO Taps More AI Veterans To Help Lead Xbox
Xbox CEO Asha Sharma is installing a new group of leaders around her, and most of them, like Sharma, come…
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Microsoft Kills The Copilot AI For Xbox Nobody Wanted
CEO Asha Sharma said the unpopular AI tool doesn't 'align' with the gaming platform's mission
Read MoreNew Xbox Boss Continues Big Shakeup With Leadership Changes: ‘We Need To Evolve How We Work’
Asha Sharma is 'bringing in new leaders with consumer and technical expertise we do not yet have'
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Are Xbox Exclusives Coming Back? Here’s What Xbox CEO Asha Sharma Had To Say
Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new…
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