These five fan convention marketing mistakes are the difference between an unforgettable weekend and becoming the next DashCon. The post…
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Co-op Shadow of the Colossus and hero looter shooter: the genres Arc Raiders devs’ thought it was during development
I think that genres, particularly in the realm of games, are often more used as marketing tools than signifiers of…
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Marvel Rivals Devs On ‘Gooner’ Skins: ‘We Didn’t Do That Kind Of Content On Purpose’
We sat down with NetEase's creative director and its marketing lead to discuss OP heroes, 'gooner' content, and more
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Blizzard’s blood-filled Diablo 4 gaming PC is still alive, says owner
The blood-cooled PC was given away as part of a promotion for Diablo 4's Season of Blood
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GTA 6 Still Confirmed For November With Summer Marketing Blitz Planned
Take-Two Interactive seems confident that Rockstar's big open world sequel is arriving later this year The post <i>GTA 6</i> Still…
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Community Management in Shooter Games
Traffic acquisition marketing doesn’t work well for shooters; it requires a more nuanced and complex approach. Shooter fans want full…
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Report: AppsFlyer is preparing for sale. The company is valued at up to $4.5 billion
The management of AppsFlyer is planning to sell the marketing company, according to Calcalist, citing sources. The portal reports that…
Read MoreNew Zenless Zone Zero Character Ye Shunguang Voiced by M・A・O
HoYoVerse drip marketing confirmed one of the 2.5 Zenless Zone Zero characters will be Ye Shunguang, and she’ll be voiced…
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Underrated games to play in 2025
In a gaming world dominated by blockbusters and multi-million dollar marketing campaigns, some titles that don't enjoy as much visibility…
Read MoreGTA 6 Fans Look Over Updated Artwork To Pinpoint The Third Trailer Release
GTA 6 fans continue to seek out clues for the next big marketing material drop.
Read MoreGTA 6 Fans Look Over Updated Artwork To Pinpoint The Third Trailer Release
GTA 6 fans continue to seek out clues for the next big marketing material drop.
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The Future of App Store Optimization: Trends Every Business Should Know
Useful tips that also apply to mobile game developers
Read More6.2 Genshin Impact Characters Are Durin and Jahoda
HoYoVerse drip marketing on social media confirmed that the 6.2 Genshin Impact characters will be Durin and Jahoda. The former…
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Tron: Ares’ box office failure reveals a bigger problem of Disney’s own making
Disney has tried translate its animated magic to a lot of live-action fantasies over the years. The Tron movies are…
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