The console wars are now a distant memory for manufacturers. Matt Booty, president of Xbox Game Studios, has definitively buried this concept and identified new adversaries.
During an interview with The New York Times, the businessman assessed some rather surprising competitors. For him, Xbox now has to contend with other forms of entertainment.
« Our biggest competition isn’t another console. We are competing more and more with everything from TikTok to movies. »
Microsoft clearly intends to continue its strategy of reaching a wider audience by releasing its games on all possible platforms. The arrival of Halo on PS5 is further proof of this.
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Author: 360 Technology Group
