Happening from July 2 to July 5 at the Los Angeles Convention Center, SPJA and SEGA have revealed some of their booth activations at Anime Expo 2026.
Located at South Hall Booth #1300, the following activations and experiences will be available at SEGA’s Anime Expo 2026 booth…
Sonic 35th Anniversary
“Sonic fans, get ready to discover your inner Sonic hero.
Take a short quiz and watch your Chaos Emerald power up to full strength, reveal your ultimate hero, and strike a pose for an exclusive personalized digital photo.
Stop by the booth and see the one and only Sonic the Hedgehog himself as we celebrate 35 years of adventure.”
Persona5: The Phantom X
“Enter a world beyond reality alongside Merope, concierge of the Velvet Room.
Visit the Persona5: The Phantom X section and take a photo at the door to the Velvet Room, and receive exclusive items while supplies last!
Quantities are limited, and items are available on a first-come, first-served basis.”
Persona 4 Revival Immersive Experience
“Enter the world of Persona 4 Revival through a real-world themed area within the SEGA booth inspired by the game world!
Fans will have a chance to capture the moment through a photo op and a surprise fan appreciation giveaway item while available!”
“maimai DX” Free Play Corner
“Fans can try out the hit music game maimai DX for free at Anime Expo.
Pick a song from a variety of genres and receive a pair of gloves as a free gift while supplies last.”
Metaphor: ReFantazio Nintendo Switch 2 Demo
“Be the first to experience Metaphor: ReFantazio on Nintendo Switch 2 at the SEGA ATLUS booth!
Play the Anime Expo demo and grab your FREE exclusive postcard while supplies last.
Enter the royal tournament to fight for the throne and for the future!”
Booth Giveaways
“Stop by the SEGA booth for giveaways every day, including postcards, pins, and posters.
Additionally, each day of Anime Expo 2026, the SEGA Sonic team will be releasing a different exclusive giveaway poster to celebrate, including an Anime Expo exclusive Sonic Racing Manga Cover poster!
Stop by to collect them all, while supplies last.”
Note that more will be revealed once the Anime Expo 2026 show floor opens!
Source: Press Release
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