The gaming industry grapples with economic and AI-driven shifts as new titles debut and conferences return after long hiatuses.
It’s a period of economic and technological reflection for the games industry, with significant developments around AI, layoffs, and international governmental support, even as studios roll out new titles and industry conferences make their comeback.
Industry Morale and AI Concerns
The gaming industry continues to navigate the aftermath of widespread layoffs, which have seen tens of thousands lose their jobs. This has inevitably taken a toll on morale within companies. A report by GamesIndustry.biz discusses the impact on workforce morale and highlights attempts at managing employee expectations and mental health. Simultaneously, discussions around AI’s growing presence in game development are heating up. Sessions focusing on AI’s impact, personal resilience, and the inclusion of neurodivergent teams are confirmed for the upcoming GamesIndustry.biz HR Summit in London (source).
New Zealand and German Government Support for Gaming
On an international scale, notable support is coming from governmental bodies. The New Zealand Game Developers Conference (NZGDC) will return to Auckland for the first time in nearly a decade, supported by the New Zealand Game Developers Association and local government. Scheduled from 30 September to 3 October, the event promises to highlight innovative game development practices under the theme “Shaping Our World” (source).
Meanwhile, over in Germany, the government has allocated over a quarter of a billion euros to support game development since 2019. This funding aims to stimulate the gaming ecosystem by aiding developers and publishers (source).
Legal and Ethical Dimensions of AI in Gaming
AI remains a contentious topic as legal challenges surface. In a recent case, MiHoYo was awarded $112,000 after a Chinese court ruled in its favor against an AI service that imitated the voices of characters from the popular game Genshin Impact. This case could set a precedent for future rulings on AI in copyright issues within China (source).
Game Releases and Industry Innovations
On the gaming front, Remedy has released Control Resonant, a sequel to its critically acclaimed game, Control, set in a paranatural Manhattan (source). Coupled with this, discussions on how best to incorporate advertising into games are ongoing. EA suggests that planning for in-game advertisements from the early stages of game development can streamline future efforts, according to Alexander Dao, EA Vice President of Advertising and Sponsorship (source).
While the industry faces challenges, it simultaneously embraces opportunities for innovation and thoughtful discourse, indicative of its dynamic and ever-evolving nature.

























