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Ubisoft Moves To ‘Creative Houses’ Model As Part Of Tencent Deal

Ubisoft Moves To 'Creative Houses' Model As Part Of Tencent Deal
Ubisoft Moves To 'Creative Houses' Model As Part Of Tencent Deal

On November 13th, Ubisoft postponed the release of its financial report for the first half of the 2025-26 fiscal year and temporarily halted the trading of its stocks and bonds. The delayed earnings report may have sparked some concern within the gaming community that Ubisoft’s 1.3 billion dollar deal with Tencent had fallen through, but they’ve since released their earnings and the transaction has been completed.

Ubi-Tencent Partnership Off To A Rough Start As Assassin’s Creed Boss Claimed To Jump Ship

Marc-Alexis Coté has left Ubisoft after twenty years with the company.

Earlier this year, Ubisoft announced a major restructuring that would see the gaming goliath narrow its focus, and form a subsidiary dedicated to creating new games and content for three of their most popular games—Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six. Headed by Christophe Derennes and Charlie Guillemot, this new venture has now been named Vantage Studios, and there will be more of these ‘creative houses’ in the future.

Ubisoft Will Unveil Full Details Of New Operating Model In January

Ubisoft’s delayed financial report shows the company may be finally headed in the right direction after suffering some heavy losses in 2024.

“Q2 Net Bookings exceeded expectations, reaching €490.8m, versus guidance of around €450m, and up 39% year-on-year. The outperformance was driven by stronger-than-expected partnerships, and was supported by a robust back-catalog, both highlighting the strength of the Group’s brands.”

With Tencent’s 1.3 billion dollar cash investment secured, Q2 earnings exceeding expectations, and three big-name games to work with, Ubisoft’s future is starting to look a lot brighter—but they’ve had to make some serious cuts to get here.

“Thanks to continued discipline in hiring and targeted restructuring efforts, Ubisoft’s global headcount stood at 17,097 at the end of September 2025, representing a decrease of around 1,500 employees over the past 12 months and about 700 since the end of March 2025. In October, a targeted Voluntary Leave Program and a proposed restructuring were introduced at our Nordic studios.”

While the restructuring appears to be going according to plan, it is an ongoing process, and Ubisoft has stated they will reveal the full details about their new operating model in January.

“By year-end, the Group will have finalized the design of its new operating model built around Creative Houses, independent business units with the objective of driving stronger creative vision, greater focus, efficiency, autonomy and accountability.”

Tencent now owns a 26.32% economic interest in Vantage Studios, which will remain exclusively controlled and consolidated by Ubisoft.

Assassin’s Creed And Two Other Major Ubisoft Franchises To Be Spun Off Into New Subsidiary Partly Funded By Tencent

The publisher is “accelerating its transformation” with this new reorganization and investment.


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