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EA believes that planning for in-game advertising placement should be done during the development stage

EA believes that planning for in-game advertising placement should be done during the development stage
EA believes that planning for in-game advertising placement should be done during the development stage
Developing console and PC games with built-in advertising in mind from the start can significantly ease future efforts, claims Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA).

More details: https://gameworldobserver.com/2026/07/17/ea-believes-that-planning-for-in-game-advertising-placement-should-be-done-during-the-development-stage


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