Consoles are becoming less and less affordable as the months go by. The Xbox Series will see a sharp price increase starting August 1, and the Switch 2 will see a small price increase starting September 1, 2026.
Sony will likely follow suit and was very clear on this point during a Q&A session focused on its Games and Network Services division. One of the participants asked the Japanese company’s executives about pricing and the profitability of its hardware division, specifically questioning whether the company would prioritize profitability for the PS6, which could be sold at an extremely high price.
The manufacturer was quite direct in its response. Indeed, Sony has no plans to sell its consoles at a loss and aims to make its hardware a true source of added value for gamers.
“First, we regard hardware as the base for providing the gaming experience, and by offering products such as the PlayStation Portal Remote Player (PS Portal), we aim to provide experiences tailored to users’ play styles beyond the living room, which has traditionally been considered the primary usage environment.
As for pricing, it is not realistic for us to absorb all component cost increases, and we have already implemented some price increases outside Japan. At present, however, sales are proceeding as planned, and we do not believe this has led to a decline in customer demand.
As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.”
- Security Camera Installation – indoor/outdoor IP CCTV systems & video analytics
- Access Control Installation – key card, fob, biometric & cloud‑based door entry
- Business Security Systems – integrated alarms, surveillance & access control
- Structured Cabling Services – voice, data & fiber infrastructure for new or existing builds
- Video Monitoring Services – 24/7 remote surveillance and analytics monitoring
Author: 360 Technology Group
